— CLIENT

Stockton Metropolitan Airport

— ROLE

Creative, Conception, Writing

— DATE

2019

We were tasked with promoting the new air service between Stockton and Los Angeles on United Airlines, out of the Stockton Metropolitan Airport. I conceptualized two videos, each focused on one of our two target demographics: local leisure travelers and local business travelers.

Our first video, “Adventure Starts in Stockton”, played on a hashtag I had previously created for the brand, and showcased that through United’s LAX hub, local residents now had access to over 350+ international destinations out of Stockton. This video was subsequently split into a series of short videos, each focused on one location. Our second video played to the emotion of the local family and business centered traveler, effectively showcasing that the convenience and efficiency of flying in and out of Stockton versus traveling to a neighboring airport.

— CLIENT

Weibel Family Winery

— ROLE

Conception, Art Direction, Filming, Writing, Production, Editing Direction

— DATE

2017-2019

I created, developed, and implemented a campaign of videos centered around Weibel Winery’s sparkling wines. With their unique flavor variations being a large sales point, and the ever-growing success of video content on social media, I opted to showcase various wines in a series of creative recipes. I created and curated recipes, conceptualized shot lists, and aided in direction of filming and editing.